Leticia Rezende
All work

A freelancer platform for the people who subtitle the world's video.

Plint's freelance linguists needed tools that respect their time. I led design from discovery to handover.

Role
Design lead
Timeline
Nov 2021 to Dec 2022
Team
6 to 7 people
Studio
The Techno Creatives
Plint project film: the Finances screen on a tablet with the Plint logo
Project film, plays on YouTube

20

user interviews

485

survey answers

13

months, discovery to handover

Great linguists stay where the tools respect their time.

Attracting, keeping and growing freelancers all depend on their experience of the Plint website. The old system could not support Plint's growth, and its architecture blocked continuous improvement.

A new experience, built to keep evolving.

The brief: a freelancer platform separate from Plint Core and true to the Plint brand. Early workshops also showed a need for better internal admin, workflow and analytics tools.

Five phases, one year

  1. 1

    Q4 2021

    Discovery

    Interviews, survey, workshops, problem mapping and a first visual direction.

  2. 2

    Q1 2022

    Production

    Build, test and validate, with Maze user tests feeding each iteration.

  3. 3

    Q2 2022

    Improvement

    Pilot and MVP launch to limited users, and integration with Plint Core.

  4. 4

    Q3 2022

    Release

    Launch to every freelancer, monitored with Plausible analytics.

  5. 5

    Q4 2022

    Handover

    Knowledge and deliverables passed to Plint's own developers.

Hand-drawn wireframes of the invoices, job and dashboard screens
Sketch first. Hand-drawn wireframes on an iPad let us test hierarchy and responsive layouts quickly.
The first Finances interface on a phone and a laptop
Payments first. Invoicing was the top priority, so it was the first flow designed and built.

Invoices in your pocket.

Every flow works on the phone, from accepting a job to seeing which invoices are open, processing or paid.

A hand holding a phone showing the Plint Finances screen with open invoices
Date and time picker components from the Plint design system

A design system that outlived the project

Starting from Plint's brand, we grew a library from buttons and tables into complex components, illustrations and loading states, then handed it over.

  • Figma files with the full design system
  • High-fidelity screens and prototypes
  • Components built in Storybook
  • Process documented in Confluence

Clearer jobs, faster invoices, fewer support requests.

Freelancers got a complete overview of their jobs and a simpler invoicing flow. User feedback pointed to a more efficient workflow and less need to contact support.

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“The first long project where I could use so many research methods and invest in the details of the UI.”
Leticia Rezende, design lead